Spikerz Unwrapped 2025: The Biggest Social Media Threats Facing the Music Industry

Elior Doani

Creative Marketing Manager at Spikerz

Published -  

December 14, 2025

Spikerz Unwrapped 2025 reveals a record $5.3B lost to impersonation scams, with Taylor Swift topping the list of most-targeted artists. The report uncovers how AI-driven impersonation, phishing, account takeovers, and misinformation are reshaping risks for musicians across social media. Featuring insights from industry leaders and real case data, the research shows why artists like Taylor Swift, Sabrina Carpenter, and Billie Eilish face escalating threats, and how these attacks undermine campaigns, fan trust, and revenue. The findings highlight the urgent need for stronger social media security as scams, deepfakes, and hacked accounts surge across platforms.