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What Are Facebook Policies on Impersonation?

Nathan Rosenberg
Nathan Rosenberg
Content Writer at Spikerz
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Published -  
December 7, 2023
What Are Facebook Policies on Impersonation?

With its staggering 3.03 billion monthly active users as of the second quarter of 2020, Facebook is the king of social media. Beyond sharing memories or posting opinions, it is a platform for professional networking and business transactions. 

Yet, this vast digital tapestry isn't without its flaws. Impersonation has surfaced as a growing threat. In the fourth quarter of 2022, Facebook took action on 1.3 billion fake accounts, down from 1.5 billion in the previous quarter. 

This blog will look closely into the intricacies of Facebook's impersonation challenges. Ultimately, you will understand its policies and analyze the balance between user freedom and security.

What is Impersonation on Facebook?

Impersonation on Facebook means masking as someone else by creating a false account. Such counterfeit accounts might represent everyday individuals, high-profile celebrities, or even renowned public figures. 

Impersonation can lead to multiple problems, including:

  1. Deception and Trust Erosion: Genuine users might become wary of interacting with new accounts or sharing information.
  2. Financial Frauds: Impersonators, especially those mimicking celebrities or known figures, might scam unsuspecting fans or followers.
  3. Emotional and Psychological Stress: Discovering one's impersonated account can be deeply unsettling, leading to feelings of vulnerability and invasion of privacy.

Why Facebook Cares About Impersonation?

As one of the pioneers of social media, Facebook's success centers on user trust. According to a survey by the Pew Research Center, 69% of adults in the U.S. use Facebook. This figure shows that the platform is a primary source of interaction, news, and business for many. 

Users who create an account anticipate a genuine environment, envisioning interactions with authentic people and legitimate brands. This expectation is part of the platform's value proposition.

However, impersonation is large. It poses a severe threat to this trust. Impersonated accounts can lead to misinformation, scams, or even cyberbullying. Such actions don't just cause immediate harm but can lead to long-term distrust in the platform, discouraging users from engaging actively or sharing personal information.

Facebook's Community Standards emphasize the importance of authenticity, with specific guidelines against fake profiles or misleading usernames. However, with technological advancement, even this is not enough to track down impersonators. 

Main Policies on Impersonation

Here are some of the ways Facebook identifies impersonators: 

1. Fake Accounts

Facebook's policy against fake accounts spreads false information, executes scams, or causes emotional distress. 

Reflecting this concern, Facebook flagged and reviewed over 1.3 billion fake accounts between October and December 2016. This action isn't limited to high-profile figures but extends to common users, ensuring the platform remains a trustworthy space for all its members.

2. Identity Confirmation

The verification isn't a simple tick-box exercise. Facebook prompts users to provide concrete proof of their identity for suspected profiles. This can range from uploading official identification documents, such as a passport or driver's license, to answering personalized security questions linked to their account. 

This approach prevents automated bots or ill-intentioned actors from easily bypassing the verification. It ensures genuine users can swiftly prove their identity. Such measures reiterate Facebook's commitment to creating a platform anchoring interactions in trust and authenticity.

3. Profile and Cover Photos

The profile and cover photos on Facebook are more than mere decorations. They are digital badges of identity, offering the first impression to anyone who stumbles upon a user's profile. When these images are stolen, it creates potential issues like misinformation or scams. 

Recognizing this, Facebook has etched policies that deter users from using another individual's photos. This isn't just a measure to protect famous figures. Everyday users also benefit, ensuring they aren't unwittingly misrepresented or impersonated.

4. Username Policies

By ensuring that a username mirrors a person's real name, Facebook aims to reduce impersonation or deceptive practices. It's about preventing a celebrity's name from being co-opted and protecting everyday users. 

An individual who, for instance, tries to impersonate a family member or a friend with a misleading username could lead to trust violations and potential misuse of that trust. By being vigilant about username policies, Facebook underscores its commitment to creating a trustworthy digital environment for all its users.

Consequences of Impersonation

Those who breach these policies face various penalties:

1. Account Removal

The most common consequence is account deletion. If Facebook determines an account impersonates another, they might remove it entirely.

2. Verification Requirement

In some cases, Facebook might not delete the account instantly. Instead, they may ask the user to verify their identity.

3. Temporary Suspension

Facebook might opt for a temporary suspension for lesser violations or first-time offenses. This gives users a chance to rectify their mistakes.

Reporting Impersonation on Facebook

If you encounter an account you believe impersonates you or someone you know, report it. Facebook has an easy-to-follow process for this.

  1. Go to the Profile: Navigate to the profile of the impersonating account.
  2. Click on the Three Dots: Located on the profile's cover photo.
  3. Choose 'Find support or report profile.'
  4. Follow On-Screen Instructions: You'll guide Facebook to the issue.

Protection Against Impersonation

Protecting yourself is vital. Here are some tips:

  1. Keep Personal Info Limited

Limiting the personal details available publicly can create a barrier that makes impersonation more challenging. For instance, avoiding sharing details such as home addresses, phone numbers, and complete birth dates can reduce the risk.

Facebook encourages users to be vigilant about how much personal information they share. The platform provides a host of privacy settings and tools. These allow users to control who sees the information on their profiles and what information is publicly visible. 

Using these tools to limit personal information is not only aligned with best practices for online safety. It also stands as a recommended method by Facebook to deter impersonators and safeguard one's data.

  1. Two-Factor Authentication

2FA operates on a simple principle: combining something you know (like your password) with something you have (such as a one-time code sent to your phone or an authentication app). 

This dual-layer approach significantly reduces the chances of unauthorized account access. For example, even if a hacker used sophisticated phishing techniques to obtain a user's password, they would still be thwarted without the second authentication factor. 

Platforms, including Facebook, have reported significantly reduced account hacks among users who enable 2FA.

3. Regularly Review Privacy Settings

Facebook has been proactive in offering its users tools to manage their data. They have introduced features such as "Privacy Checkup," which guides users through their current settings, ensuring that they align with the user's preferences. 

It offers suggestions and clarity on who can view specific pieces of content, from photos to status updates. Through such initiatives, Facebook aims to give its users the transparency and control they desire over their online identity. These moves underscore the platform's commitment to maintaining user trust.

To put it into action, the platform released its new Meta Verified features. The verified badge (the blue tick) confirms you’re the real you and that your account has been authenticated with a government ID. This feature adds a layer of protection with proactive account monitoring for impersonators who might target people with growing online audiences.

Final Note

The challenge of impersonation is undeniable. As we've seen, the platform is not passive in the face of this threat. With rigorous policies against fake accounts, measures for identity confirmation, and a consistent emphasis on user trust and security, Facebook is actively working to maintain its integrity. 

The network's dedication ensures its billions of users can interact, share, and connect in an environment anchored in authenticity and trust.

However, the problem doesn't end with the platform's safeguards. They are not just enough for persistent cybercriminals. Taking the initiative to report and use social media security apps can help thwart platform imposters. 


Is Facebook impersonation a crime?

Generally, no. But if a law punishes it, it can be considered a crime, especially when it intends to deceive or harm others. Laws regarding online impersonation vary by country or state. Better consult a lawyer if the impersonation has caused damages to you. 

Can a social media security app stop impersonation on Facebook?

Yes. Social media security apps like Spikerz can alert you to threats or suspicious activities. It can also give instructions on how to protect your account from impersonators. Once your account is synced in with our app, Spikerz will protect your account automatically 24/7. 

Is Facebook impersonation the same as spam?

Facebook impersonation and spam are not the same. While impersonation involves pretending to be someone else, spam refers to unsolicited messages, often sent in bulk, primarily for promotional purposes.

What will I do if I forget the second password for 2FA?

If you forget the second password for 2FA, you should contact Facebook's support team. You can also use the backup recovery options provided during the 2FA setup, such as backup codes or authentication through an approved device.