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Shadowbanning: What Is It? What Can Get You Shadowbanned On Social Media?

Ron Storfer
Ron Storfer
CPO & Co-founder at Spikerz
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Published -  
May 7, 2024
Shadowbanning: What Is It? What Can Get You Shadowbanned On Social Media?

Social media is a powerful tool that connects people from all over the world. It allows individuals to share their thoughts, experiences, and ideas with a global audience. However, there are some downsides to social media, such as the issue of shadowbanning. Shadowbanning is a controversial topic that has been debated by many social media users. In this article, we will explore what shadowbanning is and why it occurs. We will also discuss some topics that may lead to shadowbanning and how to prevent it.

What Is Shadowbanning?

Shadowbanning is a term used to describe the practice of blocking a user's content without notifying them. It is a way for social media platforms to hide the content of a user without actually removing it. This means that the content will not appear in the search results, hashtag feeds, or on the explore page. As a result, the user's content will receive little to no engagement, limiting their reach and visibility.

Why Does Shadowbanning Occur?

Shadowbanning occurs for several reasons. One reason is to prevent spam and fake content from spreading on social media. Social media platforms use complex algorithms to detect and remove spam and fake content. However, these algorithms are not perfect and may sometimes incorrectly flag legitimate content as spam.

Another reason for shadowbanning is to enforce community guidelines. Social media platforms have strict rules regarding the type of content that can be posted. Content that violates these rules may be flagged, and the user may be shadowbanned.

Topics that May Lead to Shadowbanning

One example of shadowbanning is the case of Black creators on TikTok. In 2020, several Black TikTok creators accused the platform of suppressing their content and hiding it from users. The issue was brought to light after the "Black Lives Matter" movement gained traction following the murder of George Floyd. Users who used the hashtag or talked about the movement on the platform saw their videos receive significantly fewer views than usual.

Another group that is often targeted by shadowbanning is adult content creators, including porn stars and OnlyFans models. In many cases, these creators are not violating any community guidelines or terms of service, yet their content is still hidden from users or not recommended on the platform. This can severely limit their ability to connect with audiences and earn a living from their work.

Mia Khalifa, a former adult film actress, is an example of someone who was shadowbanned on Instagram. She claimed that her account was being suppressed, and her content was being limited. If you were to search her name on Instagram today, you would struggle to find her account, and in most cases, it would be listed at the bottom of the search results.

Elon Musk's recent disclosure of Twitter's "visibility filtering" system, which they use to regulate the content on their platform, sheds light on the struggle social media networks face when it comes to drawing the line on what content to promote or demote. Musk, who calls this system inherently partisan, claims that it suppresses right-leaning tweets and disfavoured accounts such as @libsoftiktok. However, it also provides evidence of Twitter's efforts to combat intolerance towards the LGBTQ community, a topic of paramount importance. The challenge lies in balancing free speech with responsible moderation to ensure a safe and inclusive online community.

Preventing Shadowbanning

There are several ways to prevent shadowbanning on social media platforms. The first step is to familiarize yourself with the community guidelines of the platform you are using. This will help you avoid posting content that violates the rules of the platform.

Another way to prevent shadowbanning is to avoid using banned hashtags. Social media platforms have banned certain hashtags that are associated with spam and fake content. If you use these hashtags in your posts, your content may be flagged as spam and your account may be shadowbanned.

Using Spikerz to Protect Your Account from Shadowban

While there are ways to prevent shadowbanning, it can still happen even if you follow the rules. That's why it's essential to use tools like Spikerz to protect your account from shadowban.

Spikerz is a social media management tool that helps users protect their accounts from shadowbanning. With Spikerz, users can scan their account content, check their banned hashtags, and get help with protecting and recovering from shadowban.

Start your free trial now!