10 Best Social Media Monitoring Tools In 2025

Social media moves at lightning speed. A single post can go viral in minutes, boosting your brand or damaging your reputation before you even notice. This fast-paced environment makes real-time monitoring essential for both brand security and reputation management.

That said, different businesses have different monitoring needs. Some need to track brand mentions across platforms, others need to identify security threats before they cause damage, and many need both. The right monitoring tool can make all the difference between proactive management and constant crisis response.

In this blog post, we'll explore the top 10 social media monitoring tools of 2025, examining their features, benefits, and which types of businesses they serve best. Whether you're focused on security, reputation management, or both, you'll find options suited to your needs.

1) Spikerz: Complete Social Media Security Protection

Spikerz is a cybersecurity platform that specializes in protecting social media accounts from various online threats. Unlike general monitoring tools, Spikerz focuses specifically on security threats that can compromise your accounts or damage your brand reputation.

How Does Spikerz Work?

The platform operates through a three-step process:

First, users connect their social media accounts through official APIs, requiring no password sharing or sensitive credentials. This connection takes just three clicks and immediately begins protecting your accounts.

Next, Spikerz scans for threats by analyzing content and activities to identify risks like impersonators, shadowbans, and hacking attempts. The system evaluates your account's risk level and characteristics before enrolling it in 24/7 monitoring.

Finally, the platform displays all detected issues for users to address while continuing to monitor accounts. If someone attempts to access your account from an unfamiliar location, Spikerz automatically blocks the attempt, changes your password, and notifies you immediately.

How Does Spikerz Help With Social Media Monitoring?

Spikerz continuously monitors account activities to ensure adherence to platform policies, helping prevent shadowbans and account suspensions. The platform sends instant alerts for suspicious actions and identifies threats like account takeovers, malware, and malicious links.

The system offers customizable protection settings based on your specific needs and reduces downtime by detecting security incidents early. For teams managing multiple accounts, Spikerz provides specialized two-factor authentication that allows secure access without the bottlenecks of traditional 2FA.

Who Benefits From Using Spikerz?

Spikerz is ideal for organizations, businesses, brands, agencies, influencers, and content creators who want to mitigate the risks of managing a professional digital presence. It's particularly valuable for entities that can’t afford security breaches or account takeovers that could damage their reputation and business operations.

If this sounds like it would benefit your organization, create a Spikerz account right now. Remember, cybercriminals only need to succeed once to cause substantial damage to your brand. Your defense needs to work every time.

2) Mention: Complete Brand Monitoring Tool

Mention is a social listening and media monitoring tool that tracks conversations across more than a billion online sources. It covers social media platforms like Instagram, Facebook, LinkedIn, and X, plus news sites, forums, and blogs.

How Does Mention Work?

The platform monitors brand mentions, competitors, products, or industry topics, with historical data reaching up to two years into the past. It analyzes sentiment (positive, negative, neutral), identifies trends, and measures share of voice to track your brand's presence against competitors.

Mention provides real-time notifications and alerts for unusual activity and generates visual reports with insights into audience perception, brand visibility, and marketing campaign impact. Users can also track competitors' social media activity to understand their online strategies.

How Does Mention Help With Social Media Monitoring?

Mention helps businesses automate media monitoring with instant alerts whenever their brand appears online. It tracks mentions of products or services across social media and other channels while providing insights into emerging trends and potential issues.

The platform allows businesses to evaluate their online performance and respond to customer feedback quickly, improving engagement and managing their reputation effectively.

Who Benefits From Using Mention?

Mention works best for busy marketers seeking simple monitoring features for PR, communications, and social activity. It's also ideal for businesses wanting to manage their online reputation through comprehensive tracking of brand mentions across multiple platforms.

3) Brandwatch: Enterprise-Level Analytics Platform

Brandwatch is a social media analytics platform that integrates with popular networks and gathers data from millions of sources. It collects information from social media, blogs, news sites, and forums to provide a complete view of your brand's online presence.

How Does Brandwatch Work?

The platform performs deep, granular analyses of conversations using AI and machine learning. Its sentiment analysis helps understand the emotional tone behind mentions, while topic extraction identifies key themes in discussions about your brand.

Brandwatch then transforms these analytical insights into visual intelligence through custom dashboards. These visualizations make it easier to identify trends and measure performance. Taking this a step further, the platform's AI smart alerts notify users about unusual trends, such as spikes or drops in brand mentions, enabling quick action before issues escalate.

How Does Brandwatch Help With Social Media Monitoring?

Brandwatch helps businesses understand brand perception, identify emerging issues, and gather customer feedback to create strategies that better meet customer needs. It enables organizations to make data-driven decisions, manage their reputation, and optimize marketing strategies based on real audience insights.

The platform allows businesses to track competitors' social media activity, learning from their successes and failures to improve their own strategies. It also provides insights into demographics, behaviors, and preferences so businesses can create content that resonates with their target audience.

Who Benefits From Using Brandwatch?

Brandwatch is best suited for large or enterprise social teams with bigger budgets. It serves businesses and agencies who want to monitor online conversations and measure the impact of their social media efforts through advanced analytics and reporting.

4) Agorapulse: Social Management With Monitoring Features

Agorapulse is a social media management platform supplemented by monitoring functionality. The platform is designed to help brands focus on "what counts" by streamlining monitoring and engagement.

How Does Agorapulse Work?

Agorapulse offers customizable monitoring feeds that allow users to set parameters for filtering specific phrases and platforms. It tracks brand mentions, keywords, and hashtags across social media, news websites, and blogs.

Once relevant content is identified, the platform makes it easy to label and organize notable customer conversations and competitor activity. Agorapulse highlights actionable insights like negative competitor mentions that present opportunities for brand intervention. This monitoring extends to paid content as well, with the ability to manage comments on social ads for Facebook, Instagram, and TikTok.

How Does Agorapulse Help With Social Media Monitoring?

Agorapulse helps businesses understand the tone and overall perception of their brand by analyzing customer feedback and assessing brand reputation. It allows businesses to quickly respond to comments and questions while discovering opportunities for content creation and audience growth.

The platform facilitates sharing these insights across marketing channels through integration with CRM platforms like Salesforce and HubSpot, creating a more unified approach to customer engagement and service.

Who Benefits From Using Agorapulse?

Agorapulse is best for brands of all sizes that want to simplify their social media monitoring strategy. It's particularly useful for businesses dealing with high volumes of activity on social ads. Social media managers, digital marketers, and agencies managing multiple accounts will find its features especially valuable.

5) Meltwater: All-In-One Media Intelligence Platform

Meltwater is a social monitoring platform offering intuitive, highly customizable dashboards. It tracks real-time conversations, sentiment developments, and valuable mentions across a wide range of sources.

How Does Meltwater Work?

The platform uses AI-powered crawling to track millions of media data sets. It combines social media, news, and blog monitoring in a holistic approach, covering networks that include Facebook, Instagram, X, Pinterest, YouTube, Podcasts, Broadcast, Reddit, Quora, message boards, and over 300 million blogs.

With this data foundation, Meltwater tracks keywords, analyzes sentiment, identifies influencers, and detects trends across these channels. The platform then converts relevant searches into detailed reports to refine KPIs or transforms them into easy-to-understand visuals for executive presentations. Meltwater integrates with popular business intelligence tools and offers real-time alerts for anomalies.

How Does Meltwater Help With Social Media Monitoring?

Meltwater’s extensive coverage ensures businesses don’t miss important mentions or emerging issues across the web. With these insights, businesses can refine messaging, manage reputation, and develop more targeted marketing campaigns based on audience demographics and engagement patterns.

Essentially, the platform transforms broad monitoring into actionable intelligence that drives strategic decisions.

Who Benefits From Using Meltwater?

Meltwater is best for companies needing to monitor and analyze social media and news content for business insights. It's particularly valuable for public relations specialists, marketing analysts, social media managers, and brand strategists in agencies, firms, and direct-to-consumer brands.

6) Buffer: Social Publishing With Monitoring Integration

Buffer is a social media management tool that allows users to schedule, publish, and analyze posts across various networks. While not primarily a monitoring tool, it offers features to track conversations, manage comments, and understand audience sentiment.

How Does Buffer Work?

Buffer allows users to connect their social media accounts and schedule posts to be published at specific times. Users can draft posts, add them to a queue, and Buffer will automatically publish them according to the set schedule. The platform’s user-friendly interface makes everything accessible in one tab, optimizing social media management.

Once content is published, Buffer’s analytics track key metrics like follower growth, engagement, and reach. The platform can create detailed reports, analyze individual post performance, and identify optimal posting times to continuously improve strategy.

Buffer also manages comments on Facebook and Instagram accounts, highlighting those with questions or negative sentiment.

How Does Buffer Help With Social Media Monitoring?

Buffer's analytics help businesses monitor the performance of their social media posts. These insights into engagement allow businesses to assess content effectiveness and adjust strategies accordingly.

Building on this data-driven approach, the platform supports team collaboration by allowing multiple users to access and manage accounts with different permission levels.

Who Benefits From Using Buffer?

Buffer is ideal for creators and small business owners just starting with social media monitoring. It's also valuable for marketers looking to improve campaigns and social media managers handling multiple clients. However, as organizations scale, Buffer works best alongside a dedicated listening tool for more complete monitoring.

7) Talkwalker: Consumer Intelligence Powerhouse

Talkwalker is a consumer intelligence platform that monitors a vast network of online sources. It tracks 30+ social media platforms and 150 million websites to identify relevant mentions, trends, and sentiment around your brand.

How Does Talkwalker Work?

Talkwalker uses its Blue Silk AI to analyze collected data, offering sentiment analysis in 187 languages along with image and video recognition capabilities. This allows the platform to identify brand mentions even when they appear in visual content without text references.

These advanced AI insights feed into customizable dashboards and reports that enable users to track brand mentions, identify trends, and gain understanding of consumer behavior. Complementing this analysis, Talkwalker offers practical tools like alerts, influencer discovery, and crisis management features to help brands actively manage their online presence.

How Does Talkwalker Help With Social Media Monitoring?

Talkwalker helps businesses understand audience sentiment and behavior through data-driven insights, supporting more consumer-centric decision making. Its extensive coverage ensures no important mentions slip through the cracks, protecting brand image across all platforms.

With this understanding, businesses can manage their online reputation more effectively, responding to customer needs faster and addressing potential issues before they escalate into larger problems.

Who Benefits From Using Talkwalker?

Talkwalker is best for businesses, agencies, PR & communications professionals, social media managers, and government/public agencies. It serves organizations that need complete monitoring and analysis across many digital marketing platforms.

8) HubSpot Social Media Management Software: All-In-One Marketing Solution

HubSpot offers a dedicated social media management tool within its broader marketing software suite. It packs publishing and listening features under one roof, making it convenient for businesses already using the HubSpot ecosystem.

How Does HubSpot Work?

HubSpot's keyword monitoring streams let users track and respond to specific comments and brand mentions across multiple platforms within a unified inbox. The system can send automatic email notifications for selected streams so team members can address critical questions quickly.

Users can create and publish posts immediately or schedule them for later across various platforms from a centralized dashboard. The platform then measures performance through solid analytics features, generating both cross-network and network-specific reports on metrics like audience size, published posts, engagement (likes and comments), and overall social media performance.

How Does HubSpot Help With Social Media Monitoring?

HubSpot helps businesses create, schedule, and publish posts across multiple platforms from one integrated workspace. It connects with many social media accounts like Facebook, Instagram, X, YouTube, and LinkedIn.

The platform tracks social media performance and helps businesses understand the impact of their efforts. It also monitors social media conversations, including mentions, comments, and messages across different platforms, making it easier to stay engaged with audiences.

Who Benefits From Using HubSpot?

HubSpot's social media management features benefit marketing teams, especially those working at small to medium-sized businesses and startups. It's particularly valuable for organizations already using other HubSpot products, as the social media tools integrate seamlessly with the broader marketing platform.

9) Cyfe: Data Analytics Dashboard For Business Metrics

Cyfe is an all-in-one business analytics platform that creates custom dashboards to monitor business data from one centralized location. It tracks social media metrics like followers, engagement, reach, and posts across X, Facebook, Instagram, YouTube, and LinkedIn.

How Does Cyfe Work?

Cyfe connects and visualizes data from various sources like Google Analytics, Salesforce, and social media platforms. It centralizes information into customizable dashboards, enabling users to monitor KPIs, track performance, and observe trends.

The platform uses a widget-based system, where each widget represents a specific data source or metric. Users can select from pre-built widgets or create custom ones to display exactly what they need. In addition to real-time monitoring, Cyfe provides historical data analysis and automated reporting features that make it easy to share insights with stakeholders.

How Does Cyfe Help With Social Media Monitoring?

Cyfe helps businesses monitor brand mentions, hashtags, keywords, competitor activity, and industry trends across social media platforms. The platform consolidates these analytics into a single dashboard, eliminating the need to switch between multiple tools.

Through customizable widgets, users can track public sentiment, assess audience size, analyze engagement levels, and study demographics. This complete view of social media performance helps identify opportunities or threats before they impact brand perception.

Who Benefits From Using Cyfe?

Cyfe is best for business owners, marketers, and analysts who need to visualize and analyze data from multiple online sources in one place. It's particularly useful for small to medium-sized businesses that want to streamline data management and gain insights without switching between multiple platforms.

10) Keyhole: Hashtag and Influencer Analytics Platform

Keyhole is a social media monitoring and reporting tool that tracks hashtags, keywords, accounts, and URLs across platforms like Instagram, X, and Facebook. It offers features such as real-time data tracking, sentiment analysis, influencer identification, and competitive benchmarking.

How Does Keyhole Work?

Keyhole collects and analyzes data from many social media platforms. It enables users to set up trackers for specific hashtags, keywords, or accounts to monitor their performance over time.

The platform provides real-time data on engagement, audience demographics, and conversations. It analyzes trends to identify keywords gaining traction and those losing momentum.

Keyhole measures and reports on the performance of social media campaigns, highlighting high-performing content and helping brands adjust their strategies accordingly.

How Does Keyhole Help With Social Media Monitoring?

Keyhole helps businesses understand sentiment surrounding a brand, product, or topic by analyzing the language used in online conversations. The platform provides demographic and behavioral data about the audience engaging with this content, helping brands tailor their messaging for better results.

Additionally, Keyhole enables users to monitor competitors’ social media activities, providing insights into their strategies and performance to inform competitive positioning.

Who Benefits From Using Keyhole?

Keyhole is best for businesses, agencies, and institutions tracking campaign impact, managing influencer partnerships, monitoring online presence, and gaining insights into audience conversations. Marketing teams and influencer managers find its features particularly valuable for measuring campaign effectiveness and partner performance.

Conclusion: Choose The Right Monitoring Tool For Your Needs

The best social media monitoring tool depends on your specific needs. For security-focused businesses, Spikerz offers specialized protection against hacking, impersonation, and content risks. However, brands prioritizing reputation management might prefer Mention or Brandwatch for their comprehensive listening capabilities.

Consider your budget, team size, and primary concerns when selecting a tool. Many businesses benefit from combining security-focused tools like Spikerz with broader monitoring platforms to create complete protection for their social media presence.

Remember that in this fast-paced social landscape, monitoring isn't optional—it's essential for protecting what you've built. The right tool will help you stay ahead of threats, engage with your audience effectively, and maintain your brand's reputation in an increasingly complex digital world.