Who is this webinar for?

This webinar is designed for social media managers, marketing teams, brand leaders, agencies, community managers, PR professionals, and anyone responsible for managing or protecting a brand's social media presence.

What will I learn during the webinar?

You'll learn how brands are being targeted through hacked accounts, impersonation scams, phishing attacks, fake giveaways, and AI-powered social engineering, plus practical steps to reduce risk and respond faster when incidents happen.

Will the webinar cover real-world examples?

Yes. The session breaks down real incidents involving major brands and public figures, including examples of hacked social accounts, fake support impersonation scams, and fraudulent giveaways.

Is this webinar only relevant for large enterprise brands?

No. One of the key themes discussed is that attacks affect both large global brands and smaller companies alike. In many cases, smaller teams are even more vulnerable due to limited resources and processes.

How long is the webinar?

The webinar runs for approximately one hour, including discussion, case studies, and live Q&A.

What makes social media attacks different from traditional cyberattacks?

Unlike traditional cyberattacks, social media attacks are highly public. They can spread instantly, damage customer trust, create PR crises, and impact brand reputation in real time.

Why are social media attacks becoming more common?

AI has dramatically lowered the barrier to entry for attackers, making phishing, impersonation, and fake campaigns faster, cheaper, and easier to scale than ever before.

What are impersonation scams?

Impersonation scams happen when attackers create fake accounts posing as a brand, support agent, or employee to trick customers into sharing sensitive information or making payments.

Can brands still be at risk even if their accounts aren't hacked?

Yes. Attackers can impersonate brands in comments, DMs, giveaways, or fake support accounts without ever gaining access to the official account itself.

What are the biggest vulnerabilities for social media teams?

Common risks include outdated permissions, shared passwords, former employees retaining access, unmanaged agency access, weak governance, and lack of clear ownership.

How important is having an escalation plan?

It's critical. One of the biggest challenges during a security incident is confusion around ownership, communication, approvals, and response processes. Teams that prepare in advance recover faster and reduce damage.

Are platform security tools enough on their own?

Not always. While social platforms offer features like keyword filtering and verification, the webinar discusses why brands cannot rely solely on platform protections.

How does AI make phishing attacks more dangerous?

AI enables attackers to create highly convincing emails, fake login pages, fake job offers, and impersonation campaigns with realistic branding, flawless grammar, and personalized messaging at scale.

What happens if a brand's social account gets hacked?

The impact can include reputational damage, customer distrust, PR fallout, financial scams targeting followers, loss of access to accounts, and lengthy recovery processes with platforms.

Will the webinar include practical takeaways?

Yes. Attendees will receive actionable guidance, frameworks, and a practical security playbook to help strengthen their brand's social media security processes.

Do I need technical cybersecurity knowledge to attend?

No. The webinar is designed specifically for marketing and social media professionals, with a focus on practical risks, workflows, and real-world brand scenarios rather than deep technical jargon.

Why should social media managers care about security?

Because social media is now one of the most visible and trusted public-facing parts of a brand. A single compromised account can quickly escalate into a reputational crisis.

The 2026 Playbook for Navigating a Social Media Crisis

Thursday 13th August 2026

5:00PM GMT+1

You’ll learn...

How today's social media crises actually unfold, and why AI has sped up the whole cycle

A practical crisis policy framework, including exactly what to do in the first 5 minutes

How to respond to deepfakes and impersonation without making things worse

Who actually needs to be in the room when a crisis hits

Details

One viral moment. One hacked account. One unapproved post.

That's all it takes to lose control of your brand's story, and in 2026, it can happen faster and more automatically than ever before.

Whether it’s an account takeover, an AI-generated deepfake, or a comment section that spirals out of control, social media crises aren't rare exceptions anymore. They're a when, not an if.

Join Naveh Ben Dror (CEO & Co-Founder, Spikerz) and Emma Streets (Reputation & PR Consultant, Streets PR) for a practical, no-fluff look at what's actually changed, why AI has made crises more frequent and more costly, and what the brands that handle it well do differently from the ones that don't.

We'll break down real, recent examples, like Astronomer's response to the Coldplay kiss-cam fallout, how hackers took over Disney's Instagram to push a fake cryptocurrency, and how Jet2 turned online mockery into one of the most talked-about brand moments of last year.

Reserve your place

Speakers

Spikerz CEO Naveh with short dark hair and beard wearing a black t-shirt against a plain white background.

Naveh Ben Dror

Naveh is the CEO and Co-Founder of Spikerz, the digital marketing cybersecurity platform protecting brands from Speedo to Sesame Street from hacks, impersonation, and coordinated attacks.

Working across hundreds of brand accounts, he understands what's really happening behind the scenes when an account gets compromised, why access management is the most overlooked part of most crisis plans, and how to catch the warning signs long before a crisis goes public.

Smiling woman with long blonde hair wearing a dark purple top against a white background.

Emma Streets

Emma is a reputation and strategic PR consultant and founder of Streets PR, with over two decades of experience handling viral scandals, social media crises and press relations for some of the world’s biggest brands.

Unlike many crisis consultants who come from a traditional media background, Emma built her career in social media from its earliest days, which means she understands its impact on a brand’s reputation. She now advises brands and business leaders through their highest-stakes moments.

Smiling man with glasses wearing a black shirt against a white background.

Elior Doani

Elior is Creative Marketing Manager at Spikerz and will be moderating the webinar. Before joining Spikerz, his background spanned social media management, brand communications, and PR agency account handling, putting him at the exact intersection where marketing teams meet the security and reputation risks they're rarely trained for.

He'll be keeping the conversation practical, asking the questions social and brand teams actually want answered, and pulling out the tactics you can use immediately.

FAQs

Is this webinar free?

Yes, completely free. Register with your email and you're in. No credit card, and no sales pitch required to attend.

What if I can't make the live time?

Is this relevant if I'm not in a technical or security role?

Yes, it's built for social media, marketing, brand, and PR teams, not security specialists. Naveh and Emma cover both the technical and communications sides, so you leave with the full picture, not just half of it.

Is this just a sales pitch for Spikerz?

No. It's built to be genuinely useful on its own, with real case studies and a framework you can use regardless of what tools you're currently using. If you want to talk to us about your own setup afterwards, that's entirely optional.

Can I register with my team?

Of course! Share the link with colleagues, and everyone who registers gets their own joining link.

What's the "Book an audit" option about?

If you'd rather skip ahead, our team runs free crisis-readiness audits, working sessions where we look at your current setup against the framework covered in the webinar. No obligation.