Spikerz Unwrapped 2025 is here.
A definitive snapshot of how social media threats are reshaping the music industry, powered by industry data and real case studies.
Social media is shaping the music industry like never before...
Musicians are consistently among the most impersonated figures on social media, with Taylor Swift topping the charts as the world’s #1 most impersonated celebrity. McAfee
of consumers have seen fake celebrity endorsements, and 39% have clicked on one. McAfee
of those consumers have lost money or data through the scam. McAfee
of all concert ticket scams in 2025 originated on social media, with fans losing hundreds of thousands of dollars to scammers.
Better Business Bureau
of creators have temporarily left social media because of hateful comments, according to a Google study.
With increased visibility and exposure across social channels, artists and management teams are at greater risk of being targeted by...
Impersonators
Fake accounts posing as artists, managers or record labels, selling fake tickets, merch and fan experiences.
Scams & phishing links
Attacks disrupting major campaigns and launches, stealing credentials, and causing PR nightmares.
Spam comments
Spam from bots creating a negative fan experience and diluting authentic fan engagement.
Account takeovers
Hackers putting teams in crisis mode while they promote crypto scams and misinformation from official accounts.
Some of the biggest names in the industry were hacked this year, and AI is scaling these attacks further...
Slash was hacked on X in April, with a crypto scam posted from his official account that created confusion and distrust from fans.
A coordinated attack in August hacked Adele, Future, Tyla, Pink Floyd, Zara Larsson and Michael Jackson on Instagram at the same time, posting a crypto scam and stealing millions from fans.
Bieber’s Instagram account was compromized in January, and used to unfollow his wife, Hailey, leading to speculation and rumors.
“Social platforms have become the most important connection point between artists and their audiences, and therefore, the most vulnerable. The rise in impersonation, scams, and AI manipulation is now one of the biggest operational risks in the music business. If we want artists to innovate and experiment, we have to give them digital environments where they’re not constantly under attack.”
Spikerz protects music brands against social media threats with our fully-managed suite of security tools...
Account Takeover (ATO) Protection
Every login attempt is monitored by our AI engine to detect and block unauthorized access instantly, before a hack can even start.
AI Comment Moderation
Automatically remove harmful, spammy, or off-topic comments with AI-powered filters and personalized keyword settings.
Impersonator Takedown
Impersonators are out there stealing your audience and damaging your reputation. Our AI tracks and removes them before they can cause harm.
Ready to protect your social accounts in 2026?
Join the world’s biggest musicians and management teams already using Spikerz to take down impersonators, automate comment moderation, and keep out hackers looking to exploit them and their fans.
