What will I learn during the webinar?

You'll learn how brands are being targeted through hacked accounts, impersonation scams, phishing attacks, fake giveaways, and AI-powered social engineering, plus practical steps to reduce risk and respond faster when incidents happen.

Will the webinar cover real-world examples?

Yes. The session breaks down real incidents involving major brands and public figures, including examples of hacked social accounts, fake support impersonation scams, and fraudulent giveaways.

Is this webinar only relevant for large enterprise brands?

No. One of the key themes discussed is that attacks affect both large global brands and smaller companies alike. In many cases, smaller teams are even more vulnerable due to limited resources and processes.

What makes social media attacks different from traditional cyberattacks?

Unlike traditional cyberattacks, social media attacks are highly public. They can spread instantly, damage customer trust, create PR crises, and impact brand reputation in real time.

Why are social media attacks becoming more common?

AI has dramatically lowered the barrier to entry for attackers, making phishing, impersonation, and fake campaigns faster, cheaper, and easier to scale than ever before.

What are impersonation scams?

Impersonation scams happen when attackers create fake accounts posing as a brand, support agent, or employee to trick customers into sharing sensitive information or making payments.

Can brands still be at risk even if their accounts aren't hacked?

Yes. Attackers can impersonate brands in comments, DMs, giveaways, or fake support accounts without ever gaining access to the official account itself.

What are the biggest vulnerabilities for social media teams?

Common risks include outdated permissions, shared passwords, former employees retaining access, unmanaged agency access, weak governance, and lack of clear ownership.

How important is having an escalation plan?

It's critical. One of the biggest challenges during a security incident is confusion around ownership, communication, approvals, and response processes. Teams that prepare in advance recover faster and reduce damage.

Are platform security tools enough on their own?

Not always. While social platforms offer features like keyword filtering and verification, the webinar discusses why brands cannot rely solely on platform protections.

How does AI make phishing attacks more dangerous?

AI enables attackers to create highly convincing emails, fake login pages, fake job offers, and impersonation campaigns with realistic branding, flawless grammar, and personalized messaging at scale.

What happens if a brand's social account gets hacked?

The impact can include reputational damage, customer distrust, PR fallout, financial scams targeting followers, loss of access to accounts, and lengthy recovery processes with platforms.

Will the webinar include practical takeaways?

Yes. Attendees will receive actionable guidance, frameworks, and a practical security playbook to help strengthen their brand's social media security processes.

Do I need technical cybersecurity knowledge to attend?

No. The webinar is designed specifically for marketing and social media professionals, with a focus on practical risks, workflows, and real-world brand scenarios rather than deep technical jargon.

Why should social media managers care about security?

Because social media is now one of the most visible and trusted public-facing parts of a brand. A single compromised account can quickly escalate into a reputational crisis.

The 2026 Playbook for Navigating a Social Media Crisis

Watch the webinar replay and learn how brands are exposed to reputation crises through impersonation, access gaps, and AI-powered attacks.

Find the gaps in your crisis plan with a Spikerz crisis readiness check

Identify every account admin and remove outdated and risky users that could expose your accounts

Find and take down impersonators before they scam your audience and post in your name

Uncover harmful phishing, scam and hate comments on your posts before they escalate

Create a robust crisis management plan that guides you in exactly how to handle issues quickly

Develop a set of ready-made media responses and checklists to help keep control of the narrative

Identify every account admin and remove outdated and risky users that could expose your accounts

Find and take down impersonators before they scam your audience and post in your name

Review harmful comments, spam, and scam activity

Understand where your escalation process may fail

Get a practical remediation plan from Spikerz

How does the readiness check work?

Secure, read-only review through official platform APIs

No passwords required

Risk scan across social accounts

Expert review call with findings and next steps

Request your free audit

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FAQs

What is this webinar about?

This webinar is designed for social media managers, marketing teams, brand leaders, agencies, community managers, PR professionals, and anyone responsible for managing or protecting a brand’s social media presence.

Who should watch this webinar?

This webinar is for marketing teams, communications professionals, social media managers, PR specialists, and business leaders responsible for brand protection and reputation management. Whether you work at a startup, mid-market company, or enterprise, social media crisis preparedness is critical—this webinar shows why and how.

How long is the webinar?

The webinar runs approximately 60 minutes, including expert presentations, real case studies, live audience polls, and a Q&A session.

Is this webinar relevant to smaller brands, or just large enterprises?

This applies to every brand size. While large enterprises may have bigger teams, smaller brands often feel the impact of a crisis more acutely since social media represents their livelihood. In fact, hackers increasingly target smaller brands because they often have fewer security safeguards in place.

Who are the speakers?

The webinar features three experts: Elior Doani (Creative Marketing Manager at Spikerz), moderating the discussion; Naveh Ben Dror (CEO and Co-founder of Spikerz), covering the security and threat landscape; and Emma (Crisis Communications Specialist with 21 years of experience), covering reputation management and crisis response. Together, they provide both the "how it happens" (security) and "what to do about it" (communications) perspectives.

What specific threats are covered in the webinar?

The webinar discusses account takeovers and hacks, brand impersonation and fake support account scams, access gaps caused by outdated admin permissions, insider threats from disgruntled employees with legitimate access, AI-powered and automated attacks at scale, deepfakes and synthetic media threats, and coordinated harassment campaigns.

What real-world case studies are included?

You'll see examples including Disney's Instagram hack via a fake cryptocurrency scam, Jet2’s viral TikTok crisis that turned into a marketing win, the New York Post verified account takeover, Downtown Summit's disgruntled employee posting after being fired, and multiple examples of employee activism and insider threats. These aren't hypothetical—they're actual incidents that show how crises happen at companies of all sizes.

How has AI made social media crises worse?

AI and automation have fundamentally changed the threat landscape. Attackers can now scan thousands of accounts at once, automatically identify security gaps, and launch personalized attacks at scale. According to an IBM report, AI-driven attacks increased 56% year-over-year. Additionally, deepfakes are becoming sophisticated enough that AI-generated impersonations can fool audiences in real-time.

Can I ask questions during the webinar?

Yes. The webinar includes a live Q&A session where you can ask the experts directly about your specific concerns or brand situation.

How common are social media hacks, really?

According to an IBM report cited in the webinar, every company in the world experienced at least one cyber attack in the past year. 25% of those were AI-driven, which is 56% more than the previous year. The growth is accelerating.

Can I watch on my own schedule?

Yes. The webinar is available as a recorded replay, so you can watch anytime. Simply register with your email on the landing page to get immediate access.