Learn from Adobe’s Social Media Policy
Building a social media policy for your brand? Book a call with our team and we'll help you customize your policy and make sure it protects your brand's reputation.
Adobe Social Media Policy
Adobe supports the appropriate use of social media both personally and, if authorized, on behalf of the company. If you engage in social media, you are expected to protect Adobe’s brand always and adhere to Adobe’s key social principles of being authentic, involved, responsible, and respectful. Remember that you are responsible for what you say or post online.
All social media and social networking accounts created by Adobe employees that leverage Adobe’s brands or trademarks, or that are created using an Adobe business email address, are considered the property of Adobe. You must be authorized by Adobe’s Social Media Center of Excellence before you create or manage these Adobe-owned properties. Visit the Social Media Resources page on Inside Adobe for guidelines and training resources.
Whether through social media or other forms of public speaking, you may not represent that you are speaking on behalf of Adobe unless you are authorized to do so by Adobe Public Relations. At all times, you must protect against any unauthorized disclosure of confidential information belonging to Adobe, our customers, or any third parties with whom we do business.
The content on this page is derived from publicly available sources and is provided for informational purposes only. It does not imply any endorsement of Spikerz by by Adobe.
Policy strengths and weaknesses
Why policies alone aren’t enough
A social media policy explains what should happen. It doesn’t prevent:
Account hijacking
Impersonation
Unauthorized publishing
Delayed response to incidents
Spikerz helps turn policy into protection.
It supports your policy by:
Detecting account takeover attempts early
Identifying impersonator profiles targeting your brand
Monitoring activity and comments for brand risk
Alerting teams instantly when suspicious behavior appears
FAQs
What should a social media policy include?
A strong policy includes scope, employee responsibilities, brand voice guidelines, approval workflows, security requirements, and consequences for misuse.
Is a social media policy legally required?
Not always, but it significantly reduces legal, brand, and security risk and is considered best practice.
How often should a social media policy be updated?
At least annually, and more often if platforms, regulations, or tools change.
Does a social media policy apply to personal accounts?
Yes, when employees represent the company or discuss company matters publicly.