Create a clear, secure social media policy in minutes

Free downloadable template and policy examples from the world’s leading brands

Stack of blue brochures titled 'The Social Media Policy' with icons representing various social media platforms like Facebook, Instagram, LinkedIn, Pinterest, and YouTube.

A social media policy defines how employees, partners, and agencies represent your brand online. Without one, teams rely on personal judgment in high-risk moments where a single post can escalate in minutes.
This page gives you:

A free social media policy template that can be customized for your brand

Real social media policy examples from leading brands to get you started

What is a social media policy?

A social media policy is a documented set of rules that defines how people are expected to use social media when representing your company.
It should cover:

How brand voice, tone, and acceptable conduct should be represented consistently across all social channels.

The responsibilities, limitations, and expectations for employees when posting about the brand on official or personal accounts.

When content requires approval, who is responsible for sign-off, and how issues should be escalated if risk is identified.

How social media accounts are secured, who controls access, and what safeguards are required to prevent misuse or breaches.

What consequences apply if the policy is violated, reinforcing accountability and protecting the brand.

How brand voice, tone, and acceptable conduct should be represented consistently across all social channels.

The responsibilities, limitations, and expectations for employees when posting about the brand on official or personal accounts.

When content requires approval, who is responsible for sign-off, and how issues should be escalated if risk is identified.

How social media accounts are secured, who controls access, and what safeguards are required to prevent misuse or breaches.

What consequences apply if the policy is violated, reinforcing accountability and protecting the brand.

Why every company needs a social media policy

Without a policy

With a policy

Messaging becomes inconsistent across teams and channels.

Brand reputation is protected through clear and consistent messaging.

Risk varies by team or individual, creating uneven exposure.

Expectations are standardized, reducing risk across teams and regions.

Security incidents are harder to prevent and detect early.

Clear rules help prevent data leaks, misinformation, and security issues.

Employees hesitate to participate because expectations are unclear.

Employee expectations are clearly defined, enabling confident participation.

Phishing, impersonation, and account takeover risks increase.

Phishing, impersonation, and account takeover risks are reduced through clear guidance.

Policy that gets skimmed once and forgotten

Generic template

Rules on paper with no enforcement

Security barely included or missing entirely

Policy depends on everyone “remembering” the rules

Policy that’s active, enforced, and protects your brand every day

Custom-built policy tailored to your accounts, teams, vendors, and risks

Automated controls that enforce the policy in real time

Security baked into every section: access, logins, workflows, and crisis handling

Monitoring that flags threats automatically so your team isn’t the last to know

Download the free social media policy template

To help you get started faster, we’ve created a free, editable social media policy template built for modern teams.

The template includes:

Clear scope and applicability sections

Review of current security blind spots

Workflow for approval, access, and crisis response

Automated enforcement using Spikerz tools

Build my policy

What’s in the guide?

In our guide to AI for Social Teams, you’ll find:

Tips for finding tools that actually work

Tools to support and automate different parts of your job

Expert advice for getting the best output from AI tools

How AI could be the key to protecting your brand’s reputation

Steps for securing your social accounts from threats

Spikerz protects your brand

Our platform uses advanced AI to detect and eliminate threats in real time, before they become a brand crisis.

AI Comment Moderation

Spikerz automatically detects and removes hate, spam, phishing, scams, and other unwanted comments.

Phishing Protection

We scan your comments and DMs for harmful phishing links, filtering them out before they reach your team or your audience.

Impersonator Takedown

Spikerz finds fake accounts posing as your brand, and takes care of the whole takedown process for you.

Hacking Protection

We lock out hackers before they can cause damage, alerting your team and changing your password automatically to keep you safe.

Testimonials

What our customers say

"Since we started using Spikerz, we finally feel secure. They cover everything from account safety to protecting our comments, and it’s all in one easy platform. Honestly, it feels like a weight off our shoulders.”

Elaine Tay

Social Media Manager, Sharp Global

"Before Spikerz, every post felt like an open door for scammers. Now our feed is clean, our team moves faster, and our real community can finally engage without distraction. Spikerz didn’t just fix the problem, they became part of our strategy."

Zokki Rehar

CEO, FingerMonkeys

“Spikerz gave us peace of mind and complete visibility. Our social presence is safer, stronger, and easier to manage, without slowing down our momentum.”

Jonas Singelmann

VP Marketing & Strategy, Powtoon

“Spikerz has become an essential part of my strategy, filtering out the noise, giving me clarity on what matters, and making sure every post performs at its full potential.”

Xavier Dean Aguilar

CEO & Media Entrepreneur

“Spikerz caught everything from the former employee almost instantly. It gave us real peace of mind.”

Hilary Hoopes

Director of Marketing & Sales Training at Dominion Diagnostics

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