Create a clear, secure social media policy in minutes
Customized policy based on your teams, accounts and risks
Review of current security blind spots
Workflow for approval, access, and crisis response
What is a social media policy?
A social media policy is a documented set of rules that defines how people are expected to use social media when representing your company.
It should cover:
Why every company needs a social media policy
Brand reputation is protected through clear and consistent messaging.
Expectations are standardized, reducing risk across teams and regions.
Clear rules help prevent data leaks, misinformation, and security issues.
Employee expectations are clearly defined, enabling confident participation.
Phishing, impersonation, and account takeover risks are reduced through clear guidance.
Messaging becomes inconsistent across teams and channels.
Risk varies by team or individual, creating uneven exposure.
Security incidents are harder to prevent and detect early.
Employees hesitate to participate because expectations are unclear.
Phishing, impersonation, and account takeover risks increase.
Download the free social media policy template
To help you get started faster, we’ve created a free, editable social media policy template built for modern teams.
The template includes:
Clear scope and applicability sections
Employee conduct and engagement guidelines
Approval and escalation examples
Dedicated social media security requirements
Review and update guidance
How to create a social media policy (step-by-step)
Define scope and responsibilities
Specify exactly who the policy applies to (e.g. brand accounts, employees, agencies) and document their responsibilities. This could include respectful conduct, confidentiality rules, and a clear escalation path for questionable situations.
Set brand voice and engagement standards
Write concrete tone-of-voice guidance so anyone can communicate “on brand” without guessing. Add engagement rules for replying to customers and criticism, list topics to avoid, and include a few examples of appropriate vs. inappropriate posts to remove ambiguity.
Add security and approval workflows
Create a dedicated security section that defines who can access accounts, required password/MFA standards, and what to do if an account is hacked or impersonated. In the same section, map the publishing workflow: when approval is required, who approves content, and how posting rules change during a crisis.
Make it enforceable and easy to maintain
Define clear consequences for policy violations, so expectations are real and enforceable, with a few examples of what counts as a violation. Set a regular review cadence, and publish the policy in places employees will actually find it, like onboarding documents, your internal knowledge base, and relevant Slack/Teams channels.
Social media policy examples from leading brands
Reviewing real-world policies helps highlight best practices and common gaps.
Why policies alone aren’t enough
A social media policy explains what should happen. It doesn’t prevent:
Account hijacking
Impersonation
Unauthorized publishing
Delayed response to incidents
Spikerz helps turn policy into protection.
It supports your policy by:
Detecting account takeover attempts early
Identifying impersonator profiles targeting your brand
Monitoring activity and comments for brand risk
Alerting teams instantly when suspicious behavior appears
FAQs
What should a social media policy include?
A strong policy includes scope, employee responsibilities, brand voice guidelines, approval workflows, security requirements, and consequences for misuse.
Is a social media policy legally required?
Not always, but it significantly reduces legal, brand, and security risk and is considered best practice.
How often should a social media policy be updated?
At least annually, and more often if platforms, regulations, or tools change.
Does a social media policy apply to personal accounts?
Yes, when employees represent the company or discuss company matters publicly.