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The Super Bowl Social Media Effect

A definitive snapshot of how social media threats are reshaping the sports industry, powered by industry data and real case studies.

Brochure cover titled 'The Super Bowl Social Media Effect' highlighting the risk of social media attacks on sports brands, featuring a blue football with 'Spikerz' logo and statistics about cyber attacks.

With increased visibility and exposure across social channels, sports teams, organizations and athletes are at greater risk of being targeted by...

Impersonators

Fake accounts posing as brands, players or management teams, selling fake tickets, merch and fan experiences.

Scams & phishing links

Attacks disrupting major campaigns and events, stealing credentials, and causing PR nightmares.

Spam comments

Spam from bots creating a negative fan experience and diluting authentic fan engagement.

Account takeovers

Hackers putting marketing teams in crisis mode while they promote crypto scams and misinformation from official accounts.

“The reality is uncomfortable, but it’s undeniable. Social media security has become a critical business risk for sports brands. The teams that win in 2026 won’t be the ones who score the most touchdowns, they’ll be the ones who can protect their players, fans and sponsors from the new era of threats, including hacks, impersonators and AI-generated scams”

Kenny Lauer
Former VP Marketing
Golden State Warriors

Spikerz protects sports brands and teams against social media threats with our fully managed suite of security tools...

Account Takeover (ATO) Protection

Every login attempt is monitored by our AI engine to detect and block unauthorized access instantly, before a hack can even start.

AI Comment Moderation

Automatically remove harmful, hateful, or off-topic comments with AI-powered filters and personalized keyword settings.

Impersonator Takedown

Impersonators are out there stealing your audience and damaging your reputation. Our AI tracks and removes them before they can cause harm.

Ready to protect your social accounts before hackers ruin your season?

Join the world’s biggest sports brands and teams already using Spikerz to take down impersonators, automate comment moderation, and keep out hackers looking to exploit them and their fans.

Interface showing Delaware Dragons Instagram account with spam comment, impersonator report, and hacking attempt alert for suspicious login from Poland using iPhone 16 Pro Max.
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