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How To Spot Fake Social Media Accounts, Bots and Trolls

Ron Storfer
Ron Storfer
CPO & Co-founder at Spikerz
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Published -  
May 7, 2024
How To Spot Fake Social Media Accounts, Bots and Trolls

Social media is a bustling hub for many users in the digital age. From authentic individuals and businesses to unscrupulous entities like fake accounts, bots, and trolls, these platforms house diverse personalities. Knowing how to differentiate between these personas ensures a safer, more reliable, and enjoyable online experience.

Fake Social Media Accounts Are A Headache

Fake social media accounts have been steadily on the rise. They often impersonate public figures, celebrities, or popular brands, deceiving millions of unsuspecting users. 

These counterfeit profiles, sometimes created for humor, often have more malicious intent, manipulating opinions and distorting the information landscape. A notable example is a fake Twitter account that mimicked Russian President Vladimir Putin. The account was operational for six years, from 2012 to 2018. It managed to fool nearly a million followers before Twitter eventually suspended it.

These fake accounts are not a rare occurrence. The exact number of such profiles on popular platforms like Twitter and Facebook cannot be precisely determined. But there's no denying their significant presence. For example, Twitter reportedly challenges 8.5 to 10 million suspected fake accounts weekly. 

Meanwhile, Facebook estimated that around 5% of its monthly active users were fake, based on a report in Q2 of 2021. These numbers show the pervasive issue of counterfeit accounts.

Identifying Fake Accounts

Distinguishing between authentic and counterfeit accounts is tricky. Although most celebrities, public figures, or companies have verified accounts, identified by a blue verification symbol, this isn't foolproof. 

Twitter, for example, has mistakenly verified numerous inauthentic accounts in the past. These incidents make the badge a less reliable indicator than one would hope.

Meta’s new verification uses various methods to verify accounts and combat impersonation. This often includes requiring users to provide proof of identity, such as a photo of a government-issued ID, or implementing two-factor authentication, which requires users to provide additional information (like a code sent to a mobile device) to log in.

So, when an account lacks a verification badge, how can you ascertain its authenticity? 

There are several indicators to look out for:

Account Names and Profile URLs: Check for mismatches or misspellings in the account names and profile URLs. Fake accounts often use names or URLs very similar to the person or brand they are impersonating, with slight variations or misspellings.

Profile Pictures: You can manually do a reverse image search to check if the profile picture has been used elsewhere or if it portrays someone different from the supposed account holder. Low-resolution images may also be a red flag. 

Follower Counts and Interaction: Cross-referencing follower counts and interactions from other verified accounts can provide further evidence. If an account has many followers but unusually little interaction on its posts. For example, only 10 interactions in a week but with over 3,000 followers, it might be a sign of a fake account with purchased followers.

Content and Behavior: Finally, consider the content and behavior of the account. Does the content align with what you expect from the person or organization the account purports to represent? Are posts seemingly out of character, or do they tend to focus on controversial or polarizing topics?

All of these you can do on your own, but if you want to do it automatically, you can use Spikerz.

Identifying Bot Accounts

Bots, short for robots, are automated accounts programmed to perform specific tasks on social media,  such as commenting, liking, or sharing content. While there are helpful bots, like those that share news or weather updates, malicious bots are a different story.

These malicious bots are designed to imitate human activity and influence online trends and perceptions. They often promote specific agendas, such as amplifying certain political opinions, influencing social trends, or disseminating disinformation. 

The gravity of their impact is enormous. Researchers from Carnegie Mellon University found that 82% of the top 50 influential retweeters in a study of 200 million Tweets about COVID-19 in 2020 were bots. This data underscores how bots can shape online narratives and manipulate public opinion on a massive scale.

Detecting Bots: Key Signs To Look Out For

Identifying a bot is similar to spotting a fake account, with some distinct differences. Bots often have specific characteristics that you can look for:

Usernames: Bots often have account names consisting of jumbled combinations of letters and numbers. These account names usually lack the personalized touch human users often put into their usernames.

Profile Pictures: Bots might lack a profile picture or use low-quality images. As they're automated accounts, little effort goes into personalizing their profiles.

Account Details: Bots often have incomplete or sparse profile information. They might lack a bio, or the information may be generic and impersonal.

Online Behavior: The online behavior of bots is usually the most revealing sign. Bots often have a high activity rate. They can post content across different platforms and posts at a pace impossible for a human user. They may comment on or share posts at rapid intervals, irrespective of the time of day.

Lack of Personal Interaction: Bots often don't engage in genuine personal interaction. They might not respond to direct messages or comments, and their own comments may seem out of context or generic.

Endorsement of Products, People or Ideas: Many bots exist to promote specific products, people, or ideas. If an account constantly posts promotional content, it might be a bot.

Non-Natural Language Use: While some bots are sophisticated enough to pass as human users, others may use awkward or unnatural language, miss common idioms, or make obvious mistakes that a native speaker wouldn't make.

Speed of Response: Bots may respond to posts, comments, or direct messages almost instantly - faster than a human typically could.

Posting at Odd Hours: If the account is active 24/7 or posts at odd hours (e.g., the middle of the night for the timezone it claims to be in), it might be a bot.

Identifying Troll Accounts

Trolls, unlike bots and fake accounts, are real. Their purpose is to disrupt online conversations, create chaos, and instigate conflict. Some trolls do this for amusement. Others are paid to spread disinformation, manipulate public opinion, or simply cause trouble. Organized entities, known as 'troll factories,' hire individuals specifically for these disruptive activities. 

A notorious example is the Internet Research Agency, based in Russia, which has been implicated in influencing several high-profile events, such as the 2016 U.S. Presidential election.

Spotting a Troll

Spotting a troll can be a bit tricky since they're real people. This element makes their behavior more complex and harder to detect. However, certain patterns can hint at an account being a troll:

Content: Trolls often consistently share disinformation or polarizing content. They tend to focus on controversial topics and aim to amplify societal divides.

Behavior: Repetitive posting patterns, non-constructive contributions to discussions, and antagonistic comments can be signs of a troll. If an account exists primarily to provoke or derail conversations, it might be a troll.

Interactions: Trolls often engage in online arguments and are unlikely to back down or consider opposing viewpoints. They might also use offensive or inflammatory language to provoke responses.

Name: Trolls might choose a well-known name in order to try and incite discussions over it, either to laugh at someone, or use their name in order to raise the engagement of the discussion.

How to Have a Safer Online Experience

To navigate social media platforms safely despite fake accounts, bots, and trolls, vigilance is critical. 

Pay attention to account details, posts, and online activity. Cross-check information from non-verified accounts, especially those impersonating public figures or brands. If you suspect an account might be a bot or troll, report it to the platform for verification.

Also, strengthen your privacy settings on social media platforms and avoid sharing sensitive personal information. 

Be selective about who you connect with, and ensure you engage with authentic accounts. 

Fact-check information before sharing it to avoid spreading false narratives. Use features like two-factor authentication to secure your accounts further, report suspicious activities, and update your software.

Use Social Media Security

If you're on social media most of the time, you're an entrepreneur, marketer or an influencer, losing your account to bots is the last thing you want to happen. Keep your account protected by using a social media security like Spikerz. 

Think about how much time you've poured into your social media account. It's not just a page; it's a part of your life, a business, or a way to share your voice with the world. Imagine how it feels when hackers strike or when your account gets blocked. It's like a virtual nightmare! That's where Spikerz steps in - it's your guard dog in the digital world.

What makes Spikerz special? Our security experts are like bodyguards looking after your account. The people behind the app know cybersecurity inside out. Their goal? To ensure your account is safe and sound, protect it from bad guys on the internet, and prevent any chance of getting blocked.

Spikerz is about freedom. It gives you the confidence to engage, share, and interact on social media without worrying about hackers or losing your account. Think about it: no more sleepless nights fretting about losing your photos, your posts, your followers, and all the trust you've built up with your audience.

But the best part is that Spikerz treats the root of the problem. Instead of just dealing with attacks when they happen, it's out there in front, stopping the cyber-attacks before they even reach you. It's like having a robust fence around your digital home.

In this digital age, where threats lurk around every corner, Spiekrz is a tool that lets you have peace of mind. It's more than just a security guard; it's a way to ensure your digital identity stays yours. After all, it's your hard work, your memories, and with Spikerz, it's all in safe hands.

See how the app works? You can try it for free right now!